Ridgeline Management Services

Our marketing philosophy stems from a combination of years of research, field study, industry best practices, and emerging marketing data from the senior housing industry and beyond. We believe in marketing our mission of creating environments where moments of joy, independence, and wellness are the focus each and every day.

Marketing our mission sets us apart from traditional marketing structures and strategies. Ridgeline focuses on the relationships involving the staff, residents, families, professionals, and the community at large. Internal and external marketing, customer service training, and lead tracking are tools used to maintain staff and resident satisfaction, and meet financial goals of the owners.

Monthly marketing events and community visits center around joy, independence, and wellness. Community staff are provided with ongoing training and are held accountable for meeting census and revenue goals. Individual community efforts are monitored and coordinated by our Vice President of Sales. Ridgeline is dedicated to aligning goals with each community's owners; working together to achieve success.

Budgets are thoughtfully sent through a collaborative process that balances fiscal responsibility with an ability to provide Ridgeline's brand of excellence.

Community Executive Directors are trained on the financial management of their property including reviewing financial statements, writing variance reports, and meeting net operating income goals.

Ridgeline's Staff Accountants work personally with each Executive Director to monitor and maximize expense performance. All financial data is reviewed monthly by our management team.

Ridgeline provides comprehensive financial accounting for each community. This includes processing of accounts payable, accounts receivable, and payroll. Ridgeline's Chief Financial Officer leads the accounting team, providing detailed profit and loss, and financial statements.

This information is distributed to the Staff Accountants and community administration as well as packaged into a monthly report for investors. Ridgeline believes in transparency of data and reports which are available to investors, home office employees, and community staff.

Ridgeline believes giving and maintaining staff satisfaction greatly aids in maintaining resident satisfaction. Each year, we conduct employee satisfaction surveys; thereafter implementing a plan of correction for any areas deemed in need of improvement.

We value open communication and respect between staff and management. Annual satisfaction surveys are supplemented by an open-door policy upheld by each Executive Director as well as Regional Directors. These measures are taken in order to reduce staff turnover and thus, guaranteeing better services for our residents.

Community staff are also given the opportunity to participate in company-wide benefit programs including medical, dental, and supplemental coverage. Ridgeline also boasts one of the highest employer-paid portions of benefits in the industry. In this manner, we are able to recruit and retain higher quality and more experienced staff.

Quality assurance and improvement is part of every day management at Ridgeline. There is an open line of communication between the community administrative staff and the home office support team. This is the best means of achieving understanding and trust, which is vitally important to the success of all communities.

In addition to open communication, Regional Directors conduct a thorough on-site quarterly review to ensure system and service quality throughout each community. Reviews cover every department and a plan of action is created and implemented for any areas in need of improvement. Service Plan meetings, conducted with the involvement of residents and their families, allow an opportunity for direct communication with health services staff. Annual resident and employee satisfaction surveys are conducted and reviewed by the home office. Additional oversight is given by our Chief Financial Officer, Staff Accountants, and the President of the company as needed. With this multifaceted management approach; quality is continually a top priority.

Ridgeline has implemented the following state-of-the-art Automation and Centralization systems to further enhance efficiency, while consistently improving care and services to our residents:

Company-wide Intranet, featuring:

• Centralized forms
• Tools for collaboration
• Automated reporting

Software and Technology:

• Real Page
• One-side accounting
• Leasing and rents

Eldermark

• Service Minder
• Point of Care
• eMARS
• IPCed ongoing training