Our marketing philosophy stems from a combination of years of research, field study, industry best practices, and emerging marketing data from the senior housing industry and beyond. We believe in marketing our mission of creating environments where moments of joy, independence, and wellness are the focus each and every day.
Marketing our mission sets us apart from traditional marketing structures and strategies. Ridgeline focuses on the relationships involving the staff, residents, families, professionals, and the community at large. Internal and external marketing, customer service training, and lead tracking are tools used to maintain staff and resident satisfaction, and meet financial goals of the owners.
Monthly marketing events and community visits center around joy, independence, and wellness. Community staff are provided with ongoing training and are held accountable for meeting census and revenue goals. Individual community efforts are monitored and coordinated by our Director of Sales and Marketing. Ridgeline is dedicated to aligning goals with each community's owners; working together to achieve success.